Unfortunately I couldn’t scan a QR Code or register on
foursquare, because I don’t have access to an IPhone or an Android. My
smartphone broke a few months ago and I decided to use a simple phone until I could
get the IPhone 5, which will happen this week. So, I will post my experience
using these tools as soon as I get my new phone.
But I explored a few examples of how QR Codes can be used in
PR strategies:
- News Releases with QR Codes: instead of adding an image, we can add a QR Code that after scanned, it will bring readers to the company’s website. Or, in case of a news release about a new smartphone app, the QR Code allows readers to scan, download and use the app.
- QR Codes on clothing tags: QR Codes can also be a good strategy for clothing companies that produce sustainable clothes. The QR Codes on clothing tags allow customers to understand how the items were produced and why they are sustainable. This strategy would increase customers’ awareness of a company’s responsibility with the environment.
- On invitations to events: a QR Code can direct people to a website where they can RSVP.
Thanks for these notes on QR codes! I recently tested out using a QR code to link to a meatier component of my work website, keeping in mind that it's considered best practice not to link to your general site. But, I took for granted that most people knew how QR codes worked, or that they needed an app on their smartphone to be able to read them properly.
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